The Ralph Lauren Winter Escape experience has been made available on Roblox.

Ralph Lauren will launch The Ralph Lauren Winter Escape on Roblox in order to exhibit its seasonal fashion themes throughout the season.

Roblox's platform will be used to host the holiday-themed experience, which will let fashion aficionados to immerse themselves in the world of Ralph Lauren. During the event, an exclusive gender-neutral digital clothing collection featuring limited-edition pieces will be introduced, as well as a digital clothing collection for men and women.

It's all part of Roblox's mission to create the metaverse, a virtual universe of linked virtual worlds, as envisioned in books such as Snow Crash and Ready Player One, which are now in production. Thanks to its 47 million daily active users, Roblox has a significant head start on its metaverse quest.

Alice Delahunt, Ralph Lauren's chief digital and content officer, said in a statement that the company's engagement in the metaverse is "a natural extension of our lifestyle brand," which has always been about going into the worlds of Ralph Lauren. In addition to building on years of digital innovation, our work with Roblox demonstrates our firm confidence in the potential of virtual environments and economies, especially for the next generation of customers.

With a backdrop of a snowy alpine landscape, the Ralph Lauren Winter Escape experience offers engaging winter-themed activities for the global Roblox community to enjoy, such as ice skating with friends, warming up at the firepit with a customized hot chocolate from the Ralph's Coffee Truck, toasting marshmallows, and a holiday treasure hunt to earn exclusive accessories.

The community decorates a Christmas tree in the heart of the planet, which serves as a trigger for the activation of additional awards and improvements to the world.

According to Christina Wootton, Roblox's vice president of global brand partnerships, "This touching Christmas experience immediately takes you to an alpine town where you can explore and enjoy the world of Ralph Lauren with your friends." According to the company, "Our community developers have created an exceptional experience with custom textures for a realistic winter nature backdrop where anyone can try exclusive fashion items and even influence the appearance of this environment based on their participation and daily voting results." Roblox's platform and technologies facilitate this sort of creativity and co-creation, enabling companies to establish high-quality, genuine and natural interactions with brand loyalists and new consumers across the globe."

The Ralph Lauren Digital Collection, which is exclusive to Roblox and lets players to personalize their avatars with famous styles that they can try on and buy inside the game at the Polo Shops, is accessible exclusively via Roblox. Taking inspiration from Ralph Lauren's Polo Sport line from the 1990s, the exclusive digital collection features eight distinct winter sportswear looks from the Polo Sport, Stadium, and Snow Beach archives as well as current seasons — all done in bright colors and with sports-inspired graphic elements.

The Ralph Lauren social media sites will announce the release dates for new designs, limited edition accessories, and surprise and delight bonus products, which will be issued on a weekly basis.

Developed in conjunction with Funomena, a creative game design and development team that specializes in bringing unique and new experiences to life on the platform, the experience is available now.

In this cooperation, Ralph Lauren's track record in digital innovation and storytelling will be used to its full potential. To this day, Ralph Lauren continues to push the boundaries of what it means to express one's personal style through fashion, having established one of the first brand e-commerce sites more than 25 years ago and, more recently, delivering immersive virtual experiences through the use of augmented reality and launching groundbreaking digital products. The Ralph Lauren Winter Escape will be accessible exclusively on Roblox starting on December 8 and will be available until January 3, 2019.